Why Beauty, Wellness, and Meaning Are My Leadership Compass
Jennifer Darmour Jennifer Darmour

Why Beauty, Wellness, and Meaning Are My Leadership Compass

The way I lead—at work, at home, and in every role I hold—stems from three core pillars: beauty, wellness, and meaning. These values ground me, guide my decisions, and help me show up with clarity, calm, and purpose in every part of my life.

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It’s time to Rethink the PRD
Jennifer Darmour Jennifer Darmour

It’s time to Rethink the PRD

Many enterprise PRDs are still created as fixed, feature-heavy documents disconnected from real user problems, leading to wasted effort on unused functionality. To build meaningful, adaptive products—especially in an AI-driven world—we need to rethink the PRD as a downstream artifact that comes after deep discovery and understanding of the problem. By starting with the problem, embracing curiosity, and designing for real user moments, teams can unlock innovation and deliver experiences people truly need and want to use.

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Creativity Is What Keeps Us Relevant in the Age of AI
Jennifer Darmour Jennifer Darmour

Creativity Is What Keeps Us Relevant in the Age of AI

AI won’t replace us, but it will challenge us to show up more human than ever—to create with more heart, lead with more purpose, and lean into the stories, experiences, and imagination that only we, as humans, can offer the world.

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The Surprising Strength I found in Leading Authentically
Jennifer Darmour Jennifer Darmour

The Surprising Strength I found in Leading Authentically

For the longest time, I hid my vulnerability, afraid it would make me look weak—especially as a woman leading in tech. But I’ve learned that showing up honestly and openly is actually my greatest leadership strength. It’s not only a strength, it’s a superpower.

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Designing AI as a Trusted Collaborator in the User Experience
Jennifer Darmour Jennifer Darmour

Designing AI as a Trusted Collaborator in the User Experience

I’ve been exploring what it really means to design AI as a collaborator—not just an assistant that replaces the user or acts on their behalf, but a true partner that works with them. Here’s one approach to hypothesizing—or mapping—the AI’s role based on real user needs, their context, the moments they’re in, and the kind of collaboration that genuinely adds value.

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How AI Is Reshaping the Way We Design
Jennifer Darmour Jennifer Darmour

How AI Is Reshaping the Way We Design

AI is transforming how we design experiences—and as designers, we have to evolve with it. For me, working in big tech has meant letting go of linear flows and embracing something more fluid. We’re no longer designing fixed paths, but responsive moments that adapt to context, emotion, and need. Every use case feels like an edge case, so the craft is shifting: from mapping journeys to defining flexible rules of engagement. Here’s what I’ve been learning and seeing work in practice.

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What Design Teams Can Learn from the Art of a Good Argument
Jennifer Darmour Jennifer Darmour

What Design Teams Can Learn from the Art of a Good Argument

Bo Seo’s Good Arguments inspired me to apply his framework to think about how design teams in big tech can more effectively take their ideas from good to great. By embracing the art of argument—focusing on clearly articulating the problem, the why, and the what in a highly persuasive way—teams can push ideas further, making them stronger and more innovative through constructive debate.

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Why Sales Should Be Part of the Design Team
Jennifer Darmour Jennifer Darmour

Why Sales Should Be Part of the Design Team

When we talk about innovation in design—especially inside big tech—we often focus on cross-functional collaboration between design, product, and engineering. But there’s another partner that’s too often left out of that conversation: sales.

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The Leadership Skill Designers Don’t Talk About Enough
Jennifer Darmour Jennifer Darmour

The Leadership Skill Designers Don’t Talk About Enough

I just watched an eye-opening talk with Mónica Guzmán about the power of curiosity in tough conversations—especially when driving change as designers. If you’ve ever faced resistance from your team or execs, this mindset might be the key to turning disagreement into real progress.

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Five Steps to Building a Design-Led Culture of Innovation
Jennifer Darmour Jennifer Darmour

Five Steps to Building a Design-Led Culture of Innovation

Building a design-led culture of innovation requires more than just new ideas—it’s about inspiring an organization to embrace bold solutions that meet the needs of the business, customers, and users. By following five key steps, organizations can foster a human-centered environment that empowers creativity, collaboration, and continuous transformation.

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Oracle Design, ArtCenter and Centro team up for a great event
Jennifer Darmour Jennifer Darmour

Oracle Design, ArtCenter and Centro team up for a great event

I recently coordinated an event between Oracle Design, ArtCenter College of Design, and CENTRO’s design school to host an exciting event tailored specifically for UX designers in Mexico who are eager to take their careers to the next level. This event was more than just a gathering—it provided a dynamic space for learning, networking, and exploring the latest trends and innovations in the UX design field.

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Longing for Less: Minimalism in User Experience Design
Jennifer Darmour Jennifer Darmour

Longing for Less: Minimalism in User Experience Design

I just read Longing for Less: Living with Minimalism, where Kyle Chayka explores the subtle power of minimalism across various disciplines—art, architecture, culture—and its profound impact on how we experience the world. One of the core ideas in his book is that minimalism is not simply about reducing things for the sake of simplicity, but about creating space for clarity, intentionality, and deeper meaning. As I read through Chayka's reflections, it became clear to me how deeply these minimalist principles apply to user experience (UX) design and software.

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Why Beauty and Simplicity Matter in Enterprise and Healthcare
Jennifer Darmour Jennifer Darmour

Why Beauty and Simplicity Matter in Enterprise and Healthcare

When it comes to enterprise and healthcare user experiences, the standard has been disappointingly low for far too long. For years, these sectors have focused on utility—getting the job done. But utility alone isn't enough anymore. The world we live in demands more. To address these demands, we need to consider the role of beauty and simplicity as core design principles.

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Leading with vulnerability
Jennifer Darmour Jennifer Darmour

Leading with vulnerability

I recently had the chance to join some incredible design leaders from across the industry for a truly unique conversation at a DXC Seattle dinner gathering. Unlike the usual business-driven discussions we typically have, this gathering took a step back to focus on something much more personal: our human side. We shared our personal reflections on the challenges and rewards of leadership, opening up about the toll it can take and the importance of making intentional, thoughtful choices. It was a reminder that vulnerability can have a profound impact, not just on the results we achieve but on how we show up as leaders and humans.

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A place to reflect and shape ideas
Jennifer Darmour Jennifer Darmour

A place to reflect and shape ideas

I’m creating a space to reflect on my experiences, explore ideas, and share insights that help shape my thinking. It’s about giving myself time to process challenges, understand them better, and articulate them in meaningful ways. This space isn’t just for personal reflection; it’s also a platform to engage with the design community, share tools and lessons, and invite discussion. Ultimately, I want to contribute to a larger conversation that fosters learning, growth, and value for everyone who is interested in participating.

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