Enterprise Design: Not Just Pretty, Not Optional
Jennifer Darmour Jennifer Darmour

Enterprise Design: Not Just Pretty, Not Optional

Design is not about decorating the edges of technology—it is about shaping how technology works for people. It requires empathy, systems thinking, data literacy, technical fluency, and the courage to cut through complexity with clarity.

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The Future UI is Generative
Jennifer Darmour Jennifer Darmour

The Future UI is Generative

We’ve lived inside screens of buttons, menus, and workflows designed once — and then frozen in time.

But the future of the interface is not a frame.

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Beyond Craft: Why Excellence Lives in Culture
Jennifer Darmour Jennifer Darmour

Beyond Craft: Why Excellence Lives in Culture

In enterprise and healthcare software, there’s a long-standing myth. When the work is complex, regulated, and high-stakes, the software doesn’t need to be beautiful. It just needs to function. But I don’t believe that. In fact, I believe the opposite.

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Designing for Presence: The Promise and Risk of AI
Jennifer Darmour Jennifer Darmour

Designing for Presence: The Promise and Risk of AI

Technology untethered from real human need risks becoming spectacle instead of progress. The difference between something that empowers and something that alienates lies not in its features, but in whether it truly serves us.

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Leading Through Emotionally Charged Times
Jennifer Darmour Jennifer Darmour

Leading Through Emotionally Charged Times

Leading a team is never easy, but guiding an entire organization through emotionally charged, high-stakes moments requires a distinct skill set.

Here are 9 ways I try to lead through these emotionally charged moments.

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Designing for Today’s Network of Intelligent Agents
Erika Perzi Erika Perzi

Designing for Today’s Network of Intelligent Agents

AI agents are no longer isolated tools — they’re part of interconnected systems. Each has its own capabilities and degrees of autonomy. Some follow simple rules. Others adapt, predict, or operate independently.

But autonomy alone doesn’t create meaningful impact.

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When Design Leads, Business Wins
Jennifer Darmour Jennifer Darmour

When Design Leads, Business Wins

Too often, design gets brought in after most of the key business decisions are already made. The PRD’s written, the roadmap’s set, and then—“Hey, design, go make it pretty and easy to use.” If design starts that late—it’s playing catch-up.

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Design Leadership Doesn’t Start with a Title—It Starts with You
Jennifer Darmour Jennifer Darmour

Design Leadership Doesn’t Start with a Title—It Starts with You

Design leadership isn’t about a title—it’s about taking initiative, especially in moments of ambiguity. Instead of waiting for clarity or permission, impactful designers use their skills to explore, make sense of the mess, and collaborate with others to move work forward. By staying curious, proactive, and engaged, designers build trust, develop intuition, and grow into leadership through action, not authority.

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Why Is Complexity Such a Dirty Word?
Jennifer Darmour Jennifer Darmour

Why Is Complexity Such a Dirty Word?

Great design doesn’t flatten complexity—it makes it navigable, meaningful, and empowering. Because in high-stakes environments like healthcare and enterprise, complexity isn’t a problem to solve—it’s a sign that the work truly matters. The real opportunity isn’t to simplify life, but to support the people doing complex things with clarity, confidence, and care.

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Why Beauty, Wellness, and Meaning Are My Leadership Compass
Jennifer Darmour Jennifer Darmour

Why Beauty, Wellness, and Meaning Are My Leadership Compass

The way I lead—at work, at home, and in every role I hold—stems from three core pillars: beauty, wellness, and meaning. These values ground me, guide my decisions, and help me show up with clarity, calm, and purpose in every part of my life.

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It’s time to Rethink the PRD
Jennifer Darmour Jennifer Darmour

It’s time to Rethink the PRD

Many enterprise PRDs are still created as fixed, feature-heavy documents disconnected from real user problems, leading to wasted effort on unused functionality. To build meaningful, adaptive products—especially in an AI-driven world—we need to rethink the PRD as a downstream artifact that comes after deep discovery and understanding of the problem. By starting with the problem, embracing curiosity, and designing for real user moments, teams can unlock innovation and deliver experiences people truly need and want to use.

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Creativity Is What Keeps Us Relevant in the Age of AI
Jennifer Darmour Jennifer Darmour

Creativity Is What Keeps Us Relevant in the Age of AI

AI won’t replace us, but it will challenge us to show up more human than ever—to create with more heart, lead with more purpose, and lean into the stories, experiences, and imagination that only we, as humans, can offer the world.

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The Surprising Strength I found in Leading Authentically
Jennifer Darmour Jennifer Darmour

The Surprising Strength I found in Leading Authentically

For the longest time, I hid my vulnerability, afraid it would make me look weak—especially as a woman leading in tech. But I’ve learned that showing up honestly and openly is actually my greatest leadership strength. It’s not only a strength, it’s a superpower.

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Designing AI as a Trusted Collaborator in the User Experience
Jennifer Darmour Jennifer Darmour

Designing AI as a Trusted Collaborator in the User Experience

I’ve been exploring what it really means to design AI as a collaborator—not just an assistant that replaces the user or acts on their behalf, but a true partner that works with them. Here’s one approach to hypothesizing—or mapping—the AI’s role based on real user needs, their context, the moments they’re in, and the kind of collaboration that genuinely adds value.

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How AI Is Reshaping the Way We Design
Jennifer Darmour Jennifer Darmour

How AI Is Reshaping the Way We Design

AI is transforming how we design experiences—and as designers, we have to evolve with it. For me, working in big tech has meant letting go of linear flows and embracing something more fluid. We’re no longer designing fixed paths, but responsive moments that adapt to context, emotion, and need. Every use case feels like an edge case, so the craft is shifting: from mapping journeys to defining flexible rules of engagement. Here’s what I’ve been learning and seeing work in practice.

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What Design Teams Can Learn from the Art of a Good Argument
Jennifer Darmour Jennifer Darmour

What Design Teams Can Learn from the Art of a Good Argument

Bo Seo’s Good Arguments inspired me to apply his framework to think about how design teams in big tech can more effectively take their ideas from good to great. By embracing the art of argument—focusing on clearly articulating the problem, the why, and the what in a highly persuasive way—teams can push ideas further, making them stronger and more innovative through constructive debate.

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Why Sales Should Be Part of the Design Team
Jennifer Darmour Jennifer Darmour

Why Sales Should Be Part of the Design Team

When we talk about innovation in design—especially inside big tech—we often focus on cross-functional collaboration between design, product, and engineering. But there’s another partner that’s too often left out of that conversation: sales.

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The Leadership Skill Designers Don’t Talk About Enough
Jennifer Darmour Jennifer Darmour

The Leadership Skill Designers Don’t Talk About Enough

I just watched an eye-opening talk with Mónica Guzmán about the power of curiosity in tough conversations—especially when driving change as designers. If you’ve ever faced resistance from your team or execs, this mindset might be the key to turning disagreement into real progress.

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