“AI transformation succeeds when people trust what they build, adopt what they use, and align around a shared vision. Design makes that possible.”
Jennifer Darmour
Executive Advisor. Design Leader. Transformation Catalyst.
Jennifer enables organizations to navigate AI transformation by using design as a strategic capability that aligns people, systems, and technology.
Working at the intersection of executive strategy and execution, she helps organizations simplify complexity, accelerate adoption, and build scalable systems that create measurable business impact.
Her work demonstrates that design is not simply a function of product development. It is an organizational capability that drives alignment, innovation, and long-term transformation.
JENNIFER'S LEADERSHIP IN PRACTICE
Makes AI human
Translates emerging AI capabilities into trusted, scalable, human-centered experiences that people understand, adopt, and rely on.
Builds organizational capability
Creates the frameworks, standards, and cross-functional structures that enable innovation to scale beyond individual products and become lasting enterprise capabilities.
Maintains a maker's mindset at the executive level
Combines enterprise leadership with hands-on curiosity and technical fluency, staying closely connected to emerging technologies, design practice, and the realities of execution.
Bridges strategy and execution
Connects executive vision with the operating models, governance, teams, and systems required to turn transformation into measurable organizational change.a special focus on shifting definitions of luxury in rapidly modernizing economies.
Leads with design as a strategic discipline
Uses design as a business capability to simplify complexity, align organizations, improve decision-making, and drive meaningful business outcomes beyond the interface.
Develops future leaders
Mentors emerging designers and leaders while fostering the capabilities organizations need to thrive through continuous change.
Executive, Entrepreneur & Inventor
Jennifer's career spans startups, global enterprises, and entrepreneurial ventures, giving her a rare ability to recognize patterns across industries and apply proven approaches to new challenges. She brings the agility of a founder together with the perspective of an enterprise executive, helping organizations navigate transformation with both strategic clarity and practical execution.
Known for her player-coach leadership style, Jennifer stays closely connected to emerging technologies and evolving design practice while leading at the executive level.
Her curiosity and maker's mindset have fueled more than 20 patents and a career defined by innovation, experimentation, and a willingness to challenge conventional thinking.
Outside of work, that same creative spirit shapes her personal life. Whether traveling with her family or renovating mid-century homes in Seattle alongside her husband, Jennifer is drawn to the process of reimagining what exists and uncovering new potential.
This perspective continues to inform her approach to leadership, design, and transformation.
Design Executive Council
Founding member
Design Executive Council is a premier membership network of the world’s foremost design executives. Members are the Heads of Design, VPs, SVPs, Chief Design Officers, and Board Members of the world’s most significant public companies and ventures. Through DXC, we drive each other to new heights, develop competitive advantages, and elevate strategic design leadership to the highest levels.
From startups to Fortune 500 organizations, Jennifer has partnered with teams navigating innovation, transformation, and emerging technologies.
electricfoxy
Founder
Jennifer is the founder of Seattle-based design incubator, electricfoxy, where her team pushes the boundaries of how problems can be solved in new and novel ways. In doing so, she explores new technologies and materials, establishes relationships with global suppliers, and partners with brands to create new product experiences and new business opportunities that transform user experiences.
HIGHLIGHTSPatents awarded across design, innovation, and emerging technologies.
❋ 20+Led transformation initiatives across global organizations and multidisciplinary teams.
❋ Global EnterpriseRecipient of numerous industry awards recognizing design excellence and innovation.
❋ Award-Winning InnovationFounder and innovator with experience building products and businesses from concept to market.
❋ EntrepreneurExperience spanning healthcare, technology, consumer products, startups, and Fortune 500 enterprises.
❋ Multiple industriesFrequent speaker on AI, design leadership, innovation, organizational transformation, and the future of work.
❋ Executive Speaker