Beyond Limits
Optimizing athletic performance with precision
The ask
How can design optimize movement and prevent injury before it begins?
Problem
Whether an athlete or fitness enthusiast, the constant push for progress often carries a risk of injury. Lack of guidance on movement optimization and biomechanics can mean setbacks that limit performance and enjoyment.
Over 60% of active adults experience sports-related injuries, which could have been prevented with proper movement guidance and biomechanics correction.
Solution
Research shows that optimizing biomechanics can enhance performance by up to 20% in activities like running and lifting.
Developed in Jennifer’s incubation studio Electricfoxy, Move is a wearable athletic garment that emphasizes prevention and optimization. Leveraging sensor technology and proactive guidance, it helps users fine-tune movements for improved performance and reduced injury risk—ideal for athletes, fitness enthusiasts, and anyone aiming to elevate their physical capabilities.
Move provides insights that lead to lasting improvement, empowering users to reach their potential with confidence. With Move, every movement is smarter, smoother, and safer.
“Move empowers you to push limits safely, turning every movement into an opportunity for better performance and lasting health.”
— Jennifer Darmour
Every motion, optimized
Move is crafted to unlock every user's full potential, from everyday life to high-performance activities. With its intelligent feedback system, Move offers the insights needed for smooth, controlled movements that drive optimized performance.
Using advanced LEAP technology, Move provides real-time data and movement feedback through a mobile app, allowing users to visualize areas needing adjustment, set personalized goals, and tailor routines to their unique needs.
By keeping users in sync with their body’s needs, Move supports a proactive approach to fitness — making small adjustments to boost performance today, while safeguarding against injury for tomorrow.
Tailored for movement
Sports and fitness shouldn’t require you to adjust your clothing—your clothing should adjust to you. Crafted with a sleek silhouette and elegant pattern, Move is made from soft, breathable, and flexible materials optimized for movement without sacrificing style or comfort.
The garment’s sensor technology is seamlessly integrated to monitor precise movements. With real-time haptic feedback, users can track and adjust their form instantly, ensuring that they maintain comfort without compromising performance.
Move celebrates the beauty of optimal movement, empowering users to achieve their wellness and performance goals with ease.
A business case for precision in movement
The wearable technology market is projected to reach approximately $305 billion by 2033, driven primarily by advancements in the health and fitness sector as consumers increasingly seek devices that enhance performance and monitor health metrics. Move offers an innovative wearable solution that delivers real-time feedback, supporting both precision and expressive movements for individuals in athletic, therapeutic, and creative fields.
Concept & purpose
Move extends wearable technology into apparel for activities requiring precision and expression. It offers corrective feedback in real-time, using subtle haptic cues to enable both practical and expressive movement adjustments. Designed to enhance fine motor skills, the garment is suitable for individuals in specialized sports as well as those focused on aesthetic and creative performance, like dancers.
Aesthetic & practical appeal
Comfort and flexibility are central to Move’s design, utilizing breathable, stretchable textiles that accommodate a wide range of movements. The garment maintains a subtle and stylish appearance, ensuring that users can wear it in various settings without feeling burdened by cumbersome technology or restrained by rigid design.
Unique value proposition
Move’s broad focus on various sports and artistic movements is a notable divergence from purely performance-focused wearables. Its real-time feedback across different body areas through haptic signals provides users with immediate, actionable insights that can be adapted for precision or expressive movements, making it versatile for professional and creative fields alike.
Market potential
Move has a clear potential to serve niche markets within sports, dance, physical therapy, and possibly even medical rehabilitation settings. Its data-tracking app for goal setting and performance assessment supports a comprehensive user journey, adding a sense of motivation and social engagement through shareable progress metrics, which is highly appealing in the fitness tech ecosystem.
Motivational features
Move’s app integration enables collaboration with experts, such as instructors or physical therapists, who can offer personalized feedback. This feature enhances Move’s utility by providing targeted advice, helping users to stay motivated and achieve precision in both daily and performance-based activities.
Research shows that preventive measures like optimized biomechanics can reduce future medical costs by 30% and minimize time lost due to injury recovery. Move could save users money and downtime by enabling sustainable, injury-free movement habits.
Tech partner integration experts
Electricfoxy partnered with Denmark-based firm LEAP Technology in the development of Move. LEAP Technology specializes in the development of soft "Rubber" sensors and actuators using disruptive and versatile electroactive polymer (EAP) technology. They have over 25 years of collective industrial experience with all aspects of proof of concept and product development.